Early this month, Facebook showed us their plans for the most drastic change in their News Feed since it’s launch last year. In efforts to “build the best personalized newspaper possible”, Facebook has revamped the way you interact by putting more emphasis on what they call streams, which give users more control over which posts [...]
Source Metrics is a social media marketing optimization and analytics platform. We help customers generate more leads, make more sales and increase the ROI of their campaigns. We do this by providing users with an integrated platform that lets them publish, promote, listen to and analyze their social media marketing efforts.
E-mail newsletters are very tricky things to get right. If you weigh them down with too much information, people will likely skim right over them. If they don’t contain enough valuable resources, you risk having users unsubscribe. A variety of problems can happen if your newsletter isn’t executed properly that will impact your brand’s credibility [...]
We’ve been blown away by the crafty, clever and downright smart e-commerce marketing campaigns being produced as of late. From cosmetics to charitable causes and beer, brands have been coming up with memorable e-commerce campaigns to engage consumers and ultimately increase online sales. While the three campaigns highlighted below have different concepts, they’ve all managed [...]
We’ve all seen them – sponsored ads plastered across our social networks that have been designed to get us to buy what the brand in question is trying to sell. The ads might be annoying, but do they work? Social media has undoubtedly transformed the way marketers approach consumers, so we decided to do some [...]
In order to be a successful marketer, you need to leverage as many channels as possible to connect with a consumer. E-mail is one of the most valuable ways to reach an audience, as whatever content you send out goes straight to their inbox. Within social media, users often migrate from one network to another. [...]
As we predicted, user-generated video content has taken off in a big way in the New Year. January 25th marked the launch of Vine, a six second long video sharing service by social media giant Twitter. In the few short weeks since it’s inception, the app already has hundreds of thousands of users creating innovative [...]
When I first started blogging for Source Metrics, I had no idea what SEO meant and why it was an integral part of publishing content online. What were blog categories? How did tags work? Why were keywords important? Did image titles matter? What was I supposed to be doing with the empty boxes at the [...]
A landing page is where online traffic is sent with the specific goal of prompting a certain action or result. Its purpose is to collect e-mails or have visitors sign up to become members. With the right design, landing pages can be attractive enough to get people to give their e-mail addresses or personal information [...]
2012 saw a noticeable increase in companies changing their traditional marketing efforts to include a social media strategy. Community-based websites like Pinterest and Google+ exploded, while shared social content on mobile blew up with photo applications such as Instagram, Photo Plus and Hipstamatic’s sudden growth in popularity and impressive brand integration on location-based platforms like [...]
The way that marketers measure social media has evolved since it first became part of integrated marketing strategies. Social media strategists are always learning about new methods, models and applications that help make sense of the impact of social media marketing. In the beginning, it was enough to just be present on different social media [...]
