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Source Metrics is a social media marketing optimization and conversion analytics platform. We help digital marketers quantify how much revenue is being generated from their social media marketing campaigns, both in-store and online.

Trends in Retail for Millennials

Hyper connected and intensely social, Millennials are setting retail trends with their desire for increased customization. Retailers have taken notice, and have launched several campaigns aimed at getting the attention of this fast-paced crowd. According to research by Bain & Company, there is a significant opportunity here for retailers. When 1,000 online shoppers were polled, they […]

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Retail Pop-Up Shops & Stores

It feels like just yesterday that brick-and-mortar retailers were rushing to build an online presence. E-commerce has grown up and several brands who’ve built a following online are acting in reverse and migrating to the “real world.” Showrooms and pop-up shops are sprouting up in trendy neighbourhoods bringing along opportunities for online retailers to not […]

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How to spot a lead

I’m a product guy. Sometimes I think NOT coming from a formal marketing background is an advantage, when it comes to marketing. It’s very freeing. I get to start with a blank slate and hypothesize about how to accomplish the end goals for the company, without being saddled with some historical doctrine about “the way […]

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Facebook Mobile Ads Win Retail Mobile Social

Have you ever thought about how much time you actually spend on social media apps on your phone? How often you check Facebook, Instagram or Twitter? Beyond seeing what you’re friends are up to, these platforms have transformed into tools that we use everyday to make decisions about everything from where to eat, what to […]

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Mobile Marketing Strategies and Trends for Social Media ROI

Mobile communications and devices are becoming an important part of retail marketing. The ubiquity and expansion of mobile devices and the power of the platform’s feature set provides a vast potential for marketing measurement. Don’t believe us? We’ve unearthed some of the most extraordinary stats we could get our hands on about mobile tech and […]

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Crypto Currency Bitcoin & Dogecoin

It seems like only a few months ago when crypto currencies were nothing more than a fleeting term floating around in specialized areas of the web. Now, we’re seeing articles appearing in top tier publications on a daily basis. Everywhere you look there’s a tweet, post or mention of some coin or other – be […]

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Social Media Week NYC 2014

Social Media Week has evolved over the last five years to become one of the leading international media publishing platforms to share ideas, best practices, information and developing trends on how social media is impacting society, culture and business across the planet. Social media and mobile technology gives marketers amazing new ways to reach their […]

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Retail Innovation Research

It’s clear that brick and mortar retail is having a sort of renaissance. This year several marketing outlooks for 2014 have included the disruption of “traditional retail” as one of their main predictions for the year. Retailers seemed have embraced the value of data and analytics as key facilitators for their ongoing success. At Source […]

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One of the most powerful pieces of software inside any physical store isn’t the POS, but rather the mobile phones of customers. Found in almost every consumer’s pocket, phones harbour important data that retailers can use to optimize the shopping experience. Retail sensor technology piggy backs on the ubiquity of mobile, bringing new innovative ways […]

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Social Media Marketing Strategy

I have recently been listening to the “Still Untitled: The Adam Savage Project” podcast and there is this really great ‘episode’ on work ethic. One of the things that stood out to me actually wasn’t necessarily about work ethic, but what it really takes to master the skills required to be successful at your chosen […]

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