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Source Metrics is a social media marketing optimization and conversion analytics platform. We help digital marketers quantify how much revenue is being generated from their social media marketing campaigns, both in-store and online.

Conversion Tracking In Store From Digital Marketing

The digital world around us is transforming human civilization at a pace never before witnessed in all of our history on this planet. Most of us now carry some type of mobile device that is capable of accessing a colossal, interactive open network filled with a vast number of technical wonders, anyone of which would […]

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Creative Commons

There’s little doubt that online advertising is now a major economic force. Last year the online ad industry generated $117 billion in revenue with over $50 billion of that by Google alone. Facebook came in a distant second with just under $7 billion in ad revenue, the majority of which was driven in by mobile […]

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Mobile Marketing Strategies for Apps Development

The widespread proliferation of mobile apps in the last 5 years has transformed how many of us interact with technology on a daily basis. The best apps enhance our lives providing quality entertainment, more efficient communication, the ability to turn our lights off at home and… the list goes on. Some apps have made a […]

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No Spray & Pray Facebook Ad Buys

With Facebook advertising budgets these days being in the millions for big brands, there’s two missing links I see in advertising effectiveness. 1) Most can’t track a conversion into a brick-and-mortar store, from a digital ad, and those that can don’t seem to do it by channel, just in aggregate. 2) The most common approach […]

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Retail Trends: Personalized Shopping Vs. Consumer Privacy

Personal data about consumer spending patterns and habits has always been a prized commodity in the retail world. Knowing what products consumers are interested in, how to proposition them for sale, and how to keep customers coming back into the store is a constant challenge for retailers. Cyber security and emerging ethics around individual privacy […]

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Social Media ROI for Facebook Mobile Ads

Retail shopping is changing fast as digital technology transforms the marketing and sales process both online and in-store. Recent developments in mobile and retail tech, provide a lot of data about the shopping patterns and preferences of customers at the store level. This data can be used to enhance the shopping experience, customizing it to […]

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Digital Marketing Trends for Customer Loyalty in Retail

As the digital revolution marches on, a vast number of businesses are gleaning the fruits that the cyber wonders of our age are producing. Greater rewards are also attracting greater competition for the attention and loyalty of tech-savvy consumers, especially in the hyper-competitive world of retail. Retailers are campaigning hard for voting consumer dollars; catering […]

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Trends in Retail: The Connected Customer

The retail industry is going through an unprecedented amount of change. The way that consumers interact with brands is evolving. Expectations about everything from products to service, even the environment in which they choose to shop have shifted. It is imperative that strategists and retailers alike understand how consumer expectations are evolving and how to […]

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Instagram Continues to Grow in 2014

It’s hard to believe that a little over 19 months ago, I was writing about Instagram’s future following a $1 Billion acquisition by Facebook. At the time, the price tag was ridiculed by many and seemed at least a tad shocking to most observers given that no prior investment had exceeded $100 Million. However, back in […]

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Omin Channel Point of Purchase

Webrooming, show rooming, omni channel, multi-channel, there seems to be a never ending number of buzzwords being touted around in the retail space. With all of these new terms, it’s clear that the retail sector is in a midst of a major transition. We’ve covered a few recent retail trends on our blog, but it’s […]

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