E-mail newsletters are very tricky things to get right. If you weigh them down with too much information, people will likely skim right over them. If they don’t contain enough valuable resources, you risk having users unsubscribe. A variety of problems can happen if your newsletter isn’t executed properly that will impact your brand’s credibility [...]
Set A Goal Before creating your social media marketing campaign, you have to define which outcome you’re trying to achieve. Social media campaigns often seek to generate leads, create content or result in increased brand awareness. Regardless of your goals, it’s important that you make them measurable. That way when all is said and done, [...]
With approximately 1 billion people using Facebook, 500 million using Twitter and Youtube’s views hitting 4 billion per day as of November 1st, it’s not an understatement to say that social media has become a significant channel through which to market and sell. While a memorable, impactful and unique social marketing campaign can be a [...]
Using hashtags on Twitter is a great way to search for a particular topic, social media marketing campaign or conversation. If you don’t know what a hashtag is, it’s a number sign followed by a certain word (or short phrase) and its purpose is to help users find content quickly and effectively. The Twitterverse is [...]
As someone who uses Instagram and Pinterest on an almost daily basis, I’m well aware of the benefits they can have on brands. I really get a kick from peeking into the “behind the scenes” photos taken by my favourite celebrities and bloggers, as well as the inspiration from the design brands who use Pinterest [...]
With zillions of mentions, comments and posts flying by your desk (and Facebook company page) everyday, it’s hard to know which ones to respond to and exactly how to go about it. Finding the perfect time to chime in without sounding overbearing or like you’re pushing sales is challenging. Ultimately, sometimes you can’t answer everything. [...]
With any social media platform, proper “Internetiquette” has to be exercised in order to maintain an engaging environment for all to enjoy. There will always be users that disregard the unspoken rules entirely, marring the experience for others. We’ve all seen flame wars on Facebook and Twitter, yet Pinterest is no exception. Though harder to [...]
As far as I’m concerned, traditional marketing takes a backseat to social media marketing in today’s digital age. I’m not saying it’ll disappear, but for the most part people just ignore it. Think about it, can you remember even three pieces of impactful traditional marketing content that you’ve seen today? I can hardly think of [...]
Back in the early days of social media, most brands only had to worry about engaging their communities on Facebook, Twitter and on their blog. As the social media and mobile apps craze has taken off, the number of social tools has grown exponentially and has created a unique problem for community managers as a [...]
Driving social media success comes down to one factor: CONTENT! Anyone can set up a Facebook Page or Twitter account, but that doesn’t guarantee online community growth, engagement or sales. Think of social platforms as sales channels. They help push out content that helps foster authentic conversations in your online communities. They just don’t look like [...]
