In order to be a successful marketer, you need to leverage as many channels as possible to connect with a consumer. E-mail is one of the most valuable ways to reach an audience, as whatever content you send out goes straight to their inbox. Within social media, users often migrate from one network to another. [...]
With the influx of blogging platforms at our disposal in today’s world, we were initially a little apprehensive about yet another option named Medium – a new self-publishing blogging platform and aggregator by Evan Williams and Biz Stone, two of the men behind Twitter and Blogger. Our curiosity was inevitably piqued after discovering that Williams [...]
We’ve already blogged about our love for Airbnb and how it allows users to travel affordably while simultaneously having hosts rent out their properties. Our new fixation, canine hosting site DogVacay.com, relies on a similar business model and ingeniously pairs owners looking for dog babysitters with anyone who’s got a soft spot for animals and [...]
With approximately 1 billion people using Facebook, 500 million using Twitter and Youtube’s views hitting 4 billion per day as of November 1st, it’s not an understatement to say that social media has become a significant channel through which to market and sell. While a memorable, impactful and unique social marketing campaign can be a [...]
There’s no denying it, social media marketing is here to stay. These days, it’s a natural component to any integrated campaign. Most traditional ads end up on YouTube for people to share and many print ads list ways to reach the brands. Examples include listing their Facebook Page URL or Twitter handle. This we all know. This [...]
As the leaves changed colour when summer turned to fall, here at Source Metrics we were preparing for a new season of our own – conferences. After a great experience in Arizona last month at BOLO 2012, we’re heading down to New York City for ad:tech New York on Nov. 7-8, the first of two [...]
If you aren’t familiar with musician Dave Carroll’s viral Youtube video sensation United Breaks Guitars, you’re missing out on a great story. While taking a United Airlines flight from Halifax to Omaha by way of Chicago on March 31st, 2008, Dave overheard the woman behind him exclaim “My god, they’re throwing guitars out there!”. His [...]
On September 24th, business networking website LinkedIn introduced Skill Endorsements – a new feature that allows users to endorse their connections for a skill they’re listed for. When a user logs in, they’ll see a blue box at the top of each of their connections’ profiles that recommends various skills to endorse. If you don’t [...]
In honor of our official launch, recently painted office walls and outdated headshots, we decided to have a photoshoot to show the world who Source Metrics is and what we’re all about. Last Friday, we were lucky enough to have local photographer Chris Schlesak come in, set up his gear and take some serious (ly [...]
With some of the world’s most successful companies operating online nowadays, it’s no surprise that a large portion of consumers’ shopping is done via the world wide web. While most of us are no stranger to the concept of shopping on the Internet, a new business model has recently been born in the virtual purchasing [...]
