Category: Social Media

How to spot a lead

I’m a product guy. Sometimes I think NOT coming from a formal marketing background is an advantage, when it comes to marketing. It’s very freeing. I get to start with a blank slate and hypothesize about how to accomplish the end goals for the company, without being saddled with some historical doctrine about “the way […]

Facebook Mobile Ads Win Retail Mobile Social

Have you ever thought about how much time you actually spend on social media apps on your phone? How often you check Facebook, Instagram or Twitter? Beyond seeing what you’re friends are up to, these platforms have transformed into tools that we use everyday to make decisions about everything from where to eat, what to […]

Mobile Marketing Strategies and Trends for Social Media ROI

Mobile communications and devices are becoming an important part of retail marketing. The ubiquity and expansion of mobile devices and the power of the platform’s feature set provides a vast potential for marketing measurement. Don’t believe us? We’ve unearthed some of the most extraordinary stats we could get our hands on about mobile tech and […]

Social Media Week NYC 2014

Social Media Week has evolved over the last five years to become one of the leading international media publishing platforms to share ideas, best practices, information and developing trends on how social media is impacting society, culture and business across the planet. Social media and mobile technology gives marketers amazing new ways to reach their […]

Social Media Marketing Strategy

I have recently been listening to the “Still Untitled: The Adam Savage Project” podcast and there is this really great ‘episode’ on work ethic. One of the things that stood out to me actually wasn’t necessarily about work ethic, but what it really takes to master the skills required to be successful at your chosen […]

Engage Your Audience Online

Would you rather reach 1 million people once or 10,000 people 10 times? The clever ones among you would quickly do the math and see that reaching a million people once is likely way better than contacting the same 10,000 people 10 times. That clearly would have been the wiser choice if it were 2008 […]

Connecting the Social Media Marketing Dots

One of the hardest things to do in marketing is connecting the dots – creating a path for people to follow, from first exposure, to walking through the checkout. After all, it’s what marketing is all about. If people just ran to buy your product without any exposure or prodding, we wouldn’t need marketing, would […]

A Snapshot of Snapchat

Before proven ROI metrics bubble to the surface, arguments around a new social network’s validity for businesses are a dime a dozen. In 2013 alone we’ve seen Pinterest, Instagram and even Vine solidify their case for business use and big brands are jumping on board to test the creative waters. Look no further than at […]


These past few weeks have been a whirlwind here at Source Metrics. We released an entire new offering, in-store conversion tracking and we have more news to share with you. We’re pleased to share our newest feature, a browser plug-in that compliments any social media publishing tool for instant access to conversion tracking metrics. This […]


Mobile coupons aren’t a new phenomenon. Consumers have always been on the hunt to save money, and using mobile can be an effective tool for retailers to encourage consumer spending. This year, more than half of US adult internet users, or 102.5 million people, will redeem a digital coupon with any device for either online […]