Category: Social Media Management

No Spray & Pray Facebook Ad Buys

With Facebook advertising budgets these days being in the millions for big brands, there’s two missing links I see in advertising effectiveness. 1) Most can’t track a conversion into a brick-and-mortar store, from a digital ad, and those that can don’t seem to do it by channel, just in aggregate. 2) The most common approach […]

Social Media ROI for Facebook Mobile Ads

Retail shopping is changing fast as digital technology transforms the marketing and sales process both online and in-store. Recent developments in mobile and retail tech, provide a lot of data about the shopping patterns and preferences of customers at the store level. This data can be used to enhance the shopping experience, customizing it to […]

Facebook Mobile Ads Win Retail Mobile Social

Have you ever thought about how much time you actually spend on social media apps on your phone? How often you check Facebook, Instagram or Twitter? Beyond seeing what you’re friends are up to, these platforms have transformed into tools that we use everyday to make decisions about everything from where to eat, what to […]

Mobile Marketing Strategies and Trends for Social Media ROI

Mobile communications and devices are becoming an important part of retail marketing. The ubiquity and expansion of mobile devices and the power of the platform’s feature set provides a vast potential for marketing measurement. Don’t believe us? We’ve unearthed some of the most extraordinary stats we could get our hands on about mobile tech and […]

Social Media Week NYC 2014

Social Media Week has evolved over the last five years to become one of the leading international media publishing platforms to share ideas, best practices, information and developing trends on how social media is impacting society, culture and business across the planet. Social media and mobile technology gives marketers amazing new ways to reach their […]

Social Media Marketing Strategy

I have recently been listening to the “Still Untitled: The Adam Savage Project” podcast and there is this really great ‘episode’ on work ethic. One of the things that stood out to me actually wasn’t necessarily about work ethic, but what it really takes to master the skills required to be successful at your chosen […]

Engage Your Audience Online

Would you rather reach 1 million people once or 10,000 people 10 times? The clever ones among you would quickly do the math and see that reaching a million people once is likely way better than contacting the same 10,000 people 10 times. That clearly would have been the wiser choice if it were 2008 […]

Connecting the Social Media Marketing Dots

One of the hardest things to do in marketing is connecting the dots – creating a path for people to follow, from first exposure, to walking through the checkout. After all, it’s what marketing is all about. If people just ran to buy your product without any exposure or prodding, we wouldn’t need marketing, would […]

Case Study Social Media In Store Conversion Social Marketing

Social Media has now become an integral part of integrated marketing strategies. With measurable results at the backbone of many of these marketing plans, being able to track conversions from social has become increasingly important. We’d like to share a case study that outlines St Laurent Shopping Centre’s, one of Canada’s largest malls with over […]

Graph Search Facebook Logo

This past Monday Facebook announced improvements to their recently launched Graph Search. The platform now allows for posts and status updates to be  part of Graph Search results. Users will now be able to search content like “…updates, photo captions, checkins and comments” to find things that are shared with the user or brand. When […]