As we predicted, user-generated video content has taken off in a big way in the New Year. January 25th marked the launch of Vine, a six second long video sharing service by social media giant Twitter. In the few short weeks since it’s inception, the app already has hundreds of thousands of users creating innovative [...]
When I first started blogging for Source Metrics, I had no idea what SEO meant and why it was an integral part of publishing content online. What were blog categories? How did tags work? Why were keywords important? Did image titles matter? What was I supposed to be doing with the empty boxes at the [...]
2012 saw a noticeable increase in companies changing their traditional marketing efforts to include a social media strategy. Community-based websites like Pinterest and Google+ exploded, while shared social content on mobile blew up with photo applications such as Instagram, Photo Plus and Hipstamatic’s sudden growth in popularity and impressive brand integration on location-based platforms like [...]
The way that marketers measure social media has evolved since it first became part of integrated marketing strategies. Social media strategists are always learning about new methods, models and applications that help make sense of the impact of social media marketing. In the beginning, it was enough to just be present on different social media [...]
Whether an elementary school, high school or university has a computer, you can be sure that its students are using it, filling their various social media pages with personal content. Websites such as Facebook, Twitter, Tumblr, Pinterest and beyond have not only invaded our personal and business lives, but the academic world as well. While [...]
Whether it’s a water-cooler chat or a pitch to potential clients, conversations about important social media metrics often circle around the same key points. For Facebook, it’s fans, likes and wall posts. Twitter has followers, retweets, favorites, and mentions. Google Analytics shows unique visitors, time on site, and bounce rate. YouTube gives views, likes, and [...]
The way in which musicians promote their music has changed radically over the last few years. Musicians are seeing the value in taking more control over their image rather than letting a second party like their record label do it for them. The personal nature that social media offers provides a sense of closeness to [...]
Creating good content is only one part of your social media marketing strategy’s equation. What’ll really help to maximize its impact is to figure out when the best time to post is based on target audience demographics and their time zones. Finding peak times when you can be sure that your audience is tuning in [...]
Following the likes of Facebook, Twitter and Google+, Pinterest unveiled company pages last month. With the site having grown to over 26.7 million unique monthly visitors in October 2012 from just 3 million in the same month of the previous year, it was time for Pinterest to start offering account options catered towards brands. Seeing [...]
Set A Goal Before creating your social media marketing campaign, you have to define which outcome you’re trying to achieve. Social media campaigns often seek to generate leads, create content or result in increased brand awareness. Regardless of your goals, it’s important that you make them measurable. That way when all is said and done, [...]
