Early this month, Facebook showed us their plans for the most drastic change in their News Feed since it’s launch last year. In efforts to “build the best personalized newspaper possible”, Facebook has revamped the way you interact by putting more emphasis on what they call streams, which give users more control over which posts [...]
We’ve been blown away by the crafty, clever and downright smart e-commerce marketing campaigns being produced as of late. From cosmetics to charitable causes and beer, brands have been coming up with memorable e-commerce campaigns to engage consumers and ultimately increase online sales. While the three campaigns highlighted below have different concepts, they’ve all managed [...]
As we predicted, user-generated video content has taken off in a big way in the New Year. January 25th marked the launch of Vine, a six second long video sharing service by social media giant Twitter. In the few short weeks since it’s inception, the app already has hundreds of thousands of users creating innovative [...]
2012 saw a noticeable increase in companies changing their traditional marketing efforts to include a social media strategy. Community-based websites like Pinterest and Google+ exploded, while shared social content on mobile blew up with photo applications such as Instagram, Photo Plus and Hipstamatic’s sudden growth in popularity and impressive brand integration on location-based platforms like [...]
The New Year is a fantastic time to forage around for opportunities to refresh your brand’s social media marketing strategy. Chances are, you already have a personal Google+ page that you signed up for upon its inception in 2011. It provides an interesting alternative to Facebook, offering more privacy options and a customizable interface for [...]
Whether it’s a water-cooler chat or a pitch to potential clients, conversations about important social media metrics often circle around the same key points. For Facebook, it’s fans, likes and wall posts. Twitter has followers, retweets, favorites, and mentions. Google Analytics shows unique visitors, time on site, and bounce rate. YouTube gives views, likes, and [...]
Back in October, I wrote about using social media platforms for lead generation. After discussing how individuals and businesses are sharing more info than ever before, I outlined that it was key for sales people to actively listen. I wanted to elaborate more on this specific point in a blog post but realized that an [...]
The way in which musicians promote their music has changed radically over the last few years. Musicians are seeing the value in taking more control over their image rather than letting a second party like their record label do it for them. The personal nature that social media offers provides a sense of closeness to [...]
With the influx of blogging platforms at our disposal in today’s world, we were initially a little apprehensive about yet another option named Medium – a new self-publishing blogging platform and aggregator by Evan Williams and Biz Stone, two of the men behind Twitter and Blogger. Our curiosity was inevitably piqued after discovering that Williams [...]
Creating good content is only one part of your social media marketing strategy’s equation. What’ll really help to maximize its impact is to figure out when the best time to post is based on target audience demographics and their time zones. Finding peak times when you can be sure that your audience is tuning in [...]
