Category: Social Media Platforms

Facebook Mobile Ads Win Retail Mobile Social

Have you ever thought about how much time you actually spend on social media apps on your phone? How often you check Facebook, Instagram or Twitter? Beyond seeing what you’re friends are up to, these platforms have transformed into tools that we use everyday to make decisions about everything from where to eat, what to […]

A Snapshot of Snapchat

Before proven ROI metrics bubble to the surface, arguments around a new social network’s validity for businesses are a dime a dozen. In 2013 alone we’ve seen Pinterest, Instagram and even Vine solidify their case for business use and big brands are jumping on board to test the creative waters. Look no further than at […]


These past few weeks have been a whirlwind here at Source Metrics. We released an entire new offering, in-store conversion tracking and we have more news to share with you. We’re pleased to share our newest feature, a browser plug-in that compliments any social media publishing tool for instant access to conversion tracking metrics. This […]


Mobile coupons aren’t a new phenomenon. Consumers have always been on the hunt to save money, and using mobile can be an effective tool for retailers to encourage consumer spending. This year, more than half of US adult internet users, or 102.5 million people, will redeem a digital coupon with any device for either online […]


Last November we announced the new Source Metrics Marketing platform. Our goal was to fully integrate data from social campaigns across all the functional areas of social marketing in a beautiful and understandable way. Today we’re officially releasing our next step, Source Metrics In-store, a new offering to the Source Metrics suite that allows social […]

Graph Search Facebook Logo

This past Monday Facebook announced improvements to their recently launched Graph Search. The platform now allows for posts and status updates to be  part of Graph Search results. Users will now be able to search content like “…updates, photo captions, checkins and comments” to find things that are shared with the user or brand. When […]

Facebook Source Metrics

This August, Facebook was at it again, fiddling with their news feed so social marketers like us have to change their strategies at a moment’s notice. It’s hard to be an “expert” when the technology changes every few months – but that is what is so exciting about being in this industry. Brands now need […]

Sales Channel ROI Source Metrics

Measuring ROI is a Huge Challenge Across the Board! The landscape of sales and marketing is rapidly changing as our internet world develops and unfolds. Working various online sales and marketing gigs for the past decade, I’ve watched as various digital marketing channels increasingly and intensely compete for consumer attention, challenging us marketers to stay […]

SEO Social Media Hand in Hand Source Metrics

Search as a channel for e-commerce sales? It’s no secret that one of the quickest and most efficient ways to proactively find whatever product or service your heart desires these days, whether it’s a pizza or a car, is to conduct a search on Google, using a few choice keywords. Search is BIG business (disclosure, […]

Social Media Content Creation

This blog post, marks the beginning of a five blog post series on the process of creating, designing and deploying a trackable social media marketing campaign.  At Source Metrics we’ve been implementing and tracking content marketing campaigns in social media for nearly fives years. After all this time, I am still surprised to find many […]