Category: Source Metrics Feature

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Mobile coupons aren’t a new phenomenon. Consumers have always been on the hunt to save money, and using mobile can be an effective tool for retailers to encourage consumer spending. This year, more than half of US adult internet users, or 102.5 million people, will redeem a digital coupon with any device for either online […]

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Last November we announced the new Source Metrics Marketing platform. Our goal was to fully integrate data from social campaigns across all the functional areas of social marketing in a beautiful and understandable way. Today we’re officially releasing our next step, Source Metrics In-store, a new offering to the Source Metrics suite that allows social […]

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We’ve already blogged about our love for Airbnb and how it allows users to travel affordably while simultaneously having hosts rent out their properties. Our new fixation, canine hosting site DogVacay.com, relies on a similar business model and ingeniously pairs owners looking for dog babysitters with anyone who’s got a soft spot for animals and […]

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If you aren’t familiar with musician Dave Carroll’s viral Youtube video sensation United Breaks Guitars, you’re missing out on a great story. While taking a United Airlines flight from Halifax to Omaha by way of Chicago on March 31st, 2008, Dave overheard the woman behind him exclaim “My god, they’re throwing guitars out there!”. His […]

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This morning we’re officially unveiling Source Metrics and Tomio Geron at Forbes was nice enough to write about it here. For the last two years, I’ve seen a gaping hole in the social marketing space. As an industry, we’ve been unable to fully integrate data from social campaigns across the three main functional areas of social […]