Category: Uncategorized

Omin Channel Point of Purchase

Webrooming, show rooming, omni channel, multi-channel, there seems to be a never ending number of buzzwords being touted around in the retail space. With all of these new terms, it’s clear that the retail sector is in a midst of a major transition. We’ve covered a few recent retail trends on our blog, but it’s […]

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This morning we’re officially unveiling Source Metrics and Tomio Geron at Forbes was nice enough to write about it here. For the last two years, I’ve seen a gaping hole in the social marketing space. As an industry, we’ve been unable to fully integrate data from social campaigns across the three main functional areas of social […]

Just kidding. Recently I participated in a mentor session for a summer camp for kids interested in technology.  TechU brings kids around 8 to 12 years old together for a week long exposure to tech.  It’s hosted at IBM in Kanata.  It was great to see these kids interested in programming.  I wish they had […]


By popular demand we’ve finally added the much touted about Pinterest to SWIX Analytics. With our new pod you’ll be able to track Total Followers, Following and Likes. All you need to do to add is a pod is simply the URL of the account you are trying to capture. Not on Pinterest yet? Check […]


Those of you who use Tumblr to host your blogs will be especially delighted to hear that we have launched a new social media metrics monitoring pod, that will allow you to track your tumblr followers and likes throughout your blog. Tumblr has been know for its spotty uptime, but they have been growing at […]

SWIX Analytics has a new feature which allows you to compare current and past social media data on any of the pods you’re monitoring, often revealing new insights for your social marketing campaigns. Simply click on ‘Show History’ in the sort drop-down menu and a new data set will appear on your graphs comparing the […]

Last but not least we introduce our final addition to the software developing team, Josh! Find out all about this recent Ottawa transplant in his interview below: What should we know about you? Unlike most of my SWIX co-workers, I actually moved to Ottawa very recently. I decided I wanted to spice things up, and […]

SWIX is currently unavailable. We experienced some database issues this morning, and are currently restoring the database from backup. We will post updates on here or on our Twitter account as more details are available. Update: SWIX is back up and all systems are go. We are doing some database maintenance this afternoon to help […]

And now, we introduce the second lovely lady to the office – Jenn! She’s our evil task master, uh, we mean office manager. Find out all about her interesting background and how she came to SWIX in the interview below: What should we know about you? I, like Henry, was born and raised in Ottawa. […]

Here is the next installment in the new SWIX’er introductions. Up next we have one of our new Software Developers, Mahdi Yusuf. We grilled him, and he epically delivered. Check out his poetic responses below: What should we know about you? First off Mahdi has been recommended by 4 out 5 doctors for a healthy […]