Evemi, a new interest-based social messaging board, launched in August and we decided to try it out to see how far it’s come in the three months since it was approved for public use. Initially apprehensive about Evemi’s similarity to other social messaging boards such as the massively popular Pinterest and Tumblr, we wondered how yet another interest-based website would manage to stand out from the competition. However, due to Evemi still being incredibly small with nowhere near as many users as its competitors, it’s difficult to compare it to them.

How Does It Work?

Looking at the website from a functional perspective, it relies heavily on the use of hashtags. You can search for a specific category by hash-tagging a word such as design or travel, which leads you to a page filled with a variety of images that revolve around the tagged word. From there, you can click a heart button to “like” the image, comment on it or share it to your other social networks such as Facebook, Twitter or e-mail. The share button also enables you to repost it to your own Evemi page, where other users can like or comment on it. The photos that you’ve liked or commented on won’t appear on your profile page, but those that you’ve posted or have reposted will. The likes and comments left on a photo will be condensed into what Evemi calls “karma”, a term designed to represent how much attention the image is getting. Like Pinterest and Tumblr, you have the option to follow other users’ feeds.

An idea of what your homepage will look like. 

Why We Like It

Under the “Explore” tab at the top of the page, you’ll be shown popular hash tag pages such as #photography, #awesome and #recipes, and other pages such as #animals, #gardening and #science. For us, Evemi’s concentration on hash tags is its most attractive feature. While Pinterest has a fixed number of designated categories, Evemi offers many more while simultaneously giving users the option of creating their own by encouraging the use of hash tags in image descriptions. Tumblr also focuses on the use of hash tags, but doesn’t offer pre-determined categories like Evemi does.

An individual Evemi post. 

Another useful feature on Evemi is the option to private message other users. The ability to message and connect with people who share similar interests to you gives Evemi a social networking one-up on both Tumblr and Pinterest. On Tumblr, users can send fan mail but the feature is only open to those who are following you. If you want to use a private messaging feature, Tumblr requires the installation of widgets on your profile page. On Pinterest, the feature is non-existent altogether. Private messaging is a fantastic way for Evemi to differentiate itself from its competitors, as it’ll enable users to connect with each other on a personal level and potentially even be the precursor to real-life friendships. While its a leap at this stage in its inception to compare it to Facebook, Evemi could eventually develop the potential of becoming a significant social networking tool that brings people together who share similar aesthetic taste and interests – a more visual-centric Facebook.


The only drawback we’ve noticed so far with Evemi is a lack of content. Many of the posts are being made by the website’s British founder Paul Brown and his girlfriend Kate. Even though it’s understandable that the site’s creator uses it the most, Evemi still needs many, many more members. The website’s success is based entirely on the quality of content it’ll generate, which in turn requires a diversity of active users. Until Evemi gains more users, it’ll be tricky to analyze it as a whole. All we can do at this point is predict its fate, which is bound to be successful if Evemi can attract creative users who will post amazing images and quickly add to its pool of content. The main obstacle Evemi will have to face will be a struggle to keep users interested in its site when going up against other interest-focused web applications such as Pinterest and Tumblr. However, its private messaging feature may be a standout selling feature to new users who want to connect with other like-minded individuals and be a part of a creative social network community. Once it’s generated enough content to hold it’s ground and has developed social interactions between its users, Evemi has a chance of becoming a force to be reckoned with.

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