Source Metrics has been writing some juicy white papers! To get in on the action, head over to our main website under the library tab and fill out the individual forms to gain access to the white paper you’re interested in. 1. The Evolution Of Social Media From Monitoring To Marketing Optimization Get it here. 2. [...]
Source Metrics is a social media marketing optimization and analytics platform. We help customers generate more leads, make more sales and increase the ROI of their campaigns. We do this by providing users with an integrated platform that lets them publish, promote, listen to and analyze their social media marketing efforts.
The New Year is a fantastic time to forage around for opportunities to refresh your brand’s social media marketing strategy. Chances are, you already have a personal Google+ page that you signed up for upon its inception in 2011. It provides an interesting alternative to Facebook, offering more privacy options and a customizable interface for [...]
Whether an elementary school, high school or university has a computer, you can be sure that its students are using it, filling their various social media pages with personal content. Websites such as Facebook, Twitter, Tumblr, Pinterest and beyond have not only invaded our personal and business lives, but the academic world as well. While [...]
Whether it’s a water-cooler chat or a pitch to potential clients, conversations about important social media metrics often circle around the same key points. For Facebook, it’s fans, likes and wall posts. Twitter has followers, retweets, favorites, and mentions. Google Analytics shows unique visitors, time on site, and bounce rate. YouTube gives views, likes, and [...]
Back in October, I wrote about using social media platforms for lead generation. After discussing how individuals and businesses are sharing more info than ever before, I outlined that it was key for sales people to actively listen. I wanted to elaborate more on this specific point in a blog post but realized that an [...]
The way in which musicians promote their music has changed radically over the last few years. Musicians are seeing the value in taking more control over their image rather than letting a second party like their record label do it for them. The personal nature that social media offers provides a sense of closeness to [...]
With the influx of blogging platforms at our disposal in today’s world, we were initially a little apprehensive about yet another option named Medium – a new self-publishing blogging platform and aggregator by Evan Williams and Biz Stone, two of the men behind Twitter and Blogger. Our curiosity was inevitably piqued after discovering that Williams [...]
Creating good content is only one part of your social media marketing strategy’s equation. What’ll really help to maximize its impact is to figure out when the best time to post is based on target audience demographics and their time zones. Finding peak times when you can be sure that your audience is tuning in [...]
Following the likes of Facebook, Twitter and Google+, Pinterest unveiled company pages last month. With the site having grown to over 26.7 million unique monthly visitors in October 2012 from just 3 million in the same month of the previous year, it was time for Pinterest to start offering account options catered towards brands. Seeing [...]
We’ve already blogged about our love for Airbnb and how it allows users to travel affordably while simultaneously having hosts rent out their properties. Our new fixation, canine hosting site DogVacay.com, relies on a similar business model and ingeniously pairs owners looking for dog babysitters with anyone who’s got a soft spot for animals and [...]
