As the leaves changed colour when summer turned to fall, here at Source Metrics we were preparing for a new season of our own – conferences. After a great experience in Arizona last month at BOLO 2012, we’re heading down to New York City for ad:tech New York on Nov. 7-8, the first of two visits this month. Ad:tech is the premiere conference for digital marketers and we’re really looking forward to connecting with hundreds of the best and brightest in advertising, media, marketing, and technology.
After pulling back the curtains and launching Source Metrics in October, we’re excited to showcase the app before new eyes. With many agencies and brands using numerous tools to assist with their social media marketing efforts, Source Metrics’ enterprise offering will turn heads. The app empowers social marketers to do all of the following in one place:
- social publishing
- social marketing campaign management
- listening and engagement
- analytics on everything.
Personally, as a lifelong sports fan and casual watcher of ABC’s Shark Tank, I’m pretty pumped to see Mark Cuban speak at the final keynote. In true startup style, we’re driving down together and passed on staying at one of the many lovely hotels in Manhattan, instead choosing a great looking loft through our pals at Airbnb.