So earlier today we experimented with a great new way to launch software apps, it’s called “The Earthquake Co-Launch”. The idea is simple, just use a coinciding earthquake as part of the launch of your product. As many of you know SWIX launched yesterday but we did our “Earthquake Co-Launch” today. See video above :)
UPDATE: For those of you not in Canada there was an earthquake in Ottawa today.


If I didn't have my own business I would want to work at the SWIX office – you always look like you are having so much fun.
No oscars shall be won for this acting job. :)
Hi Mark, we were really much more focused on the top notch cinematography rather than good acting.
Interesting that the earthquake lasted 10 seconds, but your earthquake video is over 20 seconds! :)
We filmed the whole thing in slow motion, thats why its longer. :)