Creating good content is only one part of your social media marketing strategy’s equation. What’ll really help to maximize its impact is to figure out when the best time to post is based on target audience demographics and their time zones. Finding peak times when you can be sure that your audience is tuning in [...]
On June 6th, LinkedIn made headlines for all the wrong reasons after nearly 6.5 million user passwords were compromised by a Russian hacker. Dutifully, they were quick to confirm and apologize for the error and locked any accounts that might have been affected but had not had their passwords changed since the breach. This fast-acting move quickly turned the [...]
With some of the world’s most successful companies operating online nowadays, it’s no surprise that a large portion of consumers’ shopping is done via the world wide web. While most of us are no stranger to the concept of shopping on the Internet, a new business model has recently been born in the virtual purchasing [...]
As far as I’m concerned, traditional marketing takes a backseat to social media marketing in today’s digital age. I’m not saying it’ll disappear, but for the most part people just ignore it. Think about it, can you remember even three pieces of impactful traditional marketing content that you’ve seen today? I can hardly think of [...]
The tech world is abuzz with Marissa Mayer’s name. While the thirty-seven year old is no stranger to fame, having worked at Google as a well-recognized engineer, designer, product manager, spokesperson and eventual top executive since 1999, her recent career move to Yahoo as its CEO has garnered considerable media attention – both good and [...]
I’m a pretty heavy Facebook user, and am in turn associated with a large and diverse number of Facebook users. I find that it’s a great way to stay connected to a larger number of people, many of whom I may not otherwise have the opportunity to bump into regularly. I have to say, the group [...]
