Tag: business savvy

Business Savvy Negotion Tips for LIfe

Salary. Promotion. Car. First Home. Home Renovations. Even the gym membership in support of your New Years resolution…negotiation affects our lives every day and your ability to execute will largely shape your life.  You need only to observe a young boy for a few minutes to know sitting through dinner does not come naturally. During […]

Social Media Sales Prospecting

Learn how to make the one thing, that makes all business happen, your greatest asset For most, staring with a list of names and phone numbers, preparing to cold call, is akin to eating your broccoli, you know it’s good for you, but you hate it. Prospecting is daunting because it immediately strips the veneer, revealing the […]

Social Media Marketing Email Superheros

The summer of 2013 is slated to be one of the best ever for superheroes at the box office, with Iron Man 3, Man of Steel and The Wolverine hitting theaters across the globe. While these three blockbusters feature solo crusaders, the sidekick has often played an integral role in superhero lore. From Batman’s Robin […]


When you’re first assimilated into a social marketing function, whether it’s a large team or small, you’re often thrown right into a bunch of “activities.” We do content marketing, we make collateral, we run social ad campaigns and social media campaigns. We run contests via Pinterest, Instagram and other social platforms. We’re desperately trying to […]


Creating good content is only one part of your social media marketing strategy’s equation. What’ll really help to maximize its impact is to figure out when the best time to post is based on target audience demographics and their time zones. Finding peak times when you can be sure that your audience is tuning in […]


On June 6th, LinkedIn made headlines for all the wrong reasons after nearly 6.5 million user passwords were compromised by a Russian hacker. Dutifully, they were quick to confirm and apologize for the error and locked any accounts that might have been affected but had not had their passwords changed since the breach. This fast-acting move quickly turned the […]

With some of the world’s most successful companies operating online nowadays, it’s no surprise that a large portion of consumers’ shopping is done via the world wide web. While most of us are no stranger to the concept of shopping on the Internet, a new business model has recently been born in the virtual purchasing […]

As far as I’m concerned, traditional marketing takes a backseat to social media marketing in today’s digital age. I’m not saying it’ll disappear, but for the most part people just ignore it. Think about it, can you remember even three pieces of impactful traditional marketing content that you’ve seen today? I can hardly think of […]


The tech world is abuzz with Marissa Mayer’s name. While the thirty-seven year old is no stranger to fame, having worked at Google as a well-recognized engineer, designer, product manager, spokesperson and eventual top executive since 1999, her recent career move to Yahoo as its CEO has garnered considerable media attention – both good and […]

I’m a pretty heavy Facebook user, and am in turn associated with a large and diverse number of Facebook users.  I find that it’s a great way to stay connected to a larger number of people, many of whom I may not otherwise have the opportunity to bump into regularly. I have to say, the group […]