Tag: content marketing plan


When you’re first assimilated into a social marketing function, whether it’s a large team or small, you’re often thrown right into a bunch of “activities.” We do content marketing, we make collateral, we run social ad campaigns and social media campaigns. We run contests via Pinterest, Instagram and other social platforms. We’re desperately trying to […]

As far as I’m concerned, traditional marketing takes a backseat to social media marketing in today’s digital age. I’m not saying it’ll disappear, but for the most part people just ignore it. Think about it, can you remember even three pieces of impactful traditional marketing content that you’ve seen today? I can hardly think of […]


Driving social media success comes down to one factor: CONTENT! Anyone can set up a Facebook Page or Twitter account, but that doesn’t guarantee online community growth, engagement or sales. Think of social platforms as sales channels. They help push out content that helps foster authentic conversations in your online communities. They just don’t look like […]