A business that launches a campaign without a clearly defined objective is akin to troops being led into battle without a strategy: it’s a recipe for disaster. Though concocting the creative content of your campaign might be the most interesting process for you (no one is disputing its effectiveness and importance!), it can’t take care [...]
If you’re a marketer that is tracking the success of your social media campaigns, you already know what a nightmare attribution can be. Attribution is the act of figuring out which campaign drove which type of traffic to your landing page or microsite. In other words, it’s your way of knowing which social marketing strategies [...]
