Tag: data integrity

When it comes to analytically gauging the success of a social media marketing strategy, an important point I can never stress enough is data consistency and integrity. In part two of the this series I’ll quickly skim through why collecting stats using the same method is extremely beneficial to analytics. When people start combining stats […]

As a past research officer of the National Research Council of Canada and in my current role as a social media analyst at SWIX, I work with numbers on a regular basis. Whether it’s materials research for the aerospace sector, or the latest social media statistics on impressions generated from a Twitter account, empirically understanding […]