Tag: data mining

With some of the world’s most successful companies operating online nowadays, it’s no surprise that a large portion of consumers’ shopping is done via the world wide web. While most of us are no stranger to the concept of shopping on the Internet, a new business model has recently been born in the virtual purchasing […]


So, what exactly is big data? How is it unlike ordinary data? The answer is all in the name – it’s really, really big. In the Mad Men days, an advertiser could send out nationwide surveys, scrutinize TV ratings, or cram a focus group full of 35-45 year-old moms with a preference for chocolate ice […]