Tag: social marketing campaigns

How to spot a lead

I’m a product guy. Sometimes I think NOT coming from a formal marketing background is an advantage, when it comes to marketing. It’s very freeing. I get to start with a blank slate and hypothesize about how to accomplish the end goals for the company, without being saddled with some historical doctrine about “the way […]

One of the most powerful pieces of hardware inside any physical store isn’t the POS, but rather the mobile phones of customers. Found in almost every consumer’s pocket, phones harbour important data that retailers can use to optimize the shopping experience. Retail sensor technology piggy backs on the ubiquity of mobile, bringing new innovative ways […]

Social Media Marketing Strategy

I have recently been listening to the “Still Untitled: The Adam Savage Project” podcast and there is this really great ‘episode’ on work ethic. One of the things that stood out to me actually wasn’t necessarily about work ethic, but what it really takes to master the skills required to be successful at your chosen […]


Last November we announced the new Source Metrics Marketing platform. Our goal was to fully integrate data from social campaigns across all the functional areas of social marketing in a beautiful and understandable way. Today we’re officially releasing our next step, Source Metrics In-store, a new offering to the Source Metrics suite that allows social […]

Case Study Social Media In Store Conversion Social Marketing

Social Media has now become an integral part of integrated marketing strategies. With measurable results at the backbone of many of these marketing plans, being able to track conversions from social has become increasingly important. We’d like to share a case study that outlines St Laurent Shopping Centre’s, one of Canada’s largest malls with over […]

instagram socia media strategy

When most people decide to start marketing an application they often focus on what features makes them better than their competition. When your marketing strategy is purely highlighting one’s “secret sauce” or “pixie dust,” marketers often sit back and wait for users to fall in love with their app, and rely on them to spread […]

Sales Channel ROI Source Metrics

Measuring ROI is a Huge Challenge Across the Board! The landscape of sales and marketing is rapidly changing as our internet world develops and unfolds. Working various online sales and marketing gigs for the past decade, I’ve watched as various digital marketing channels increasingly and intensely compete for consumer attention, challenging us marketers to stay […]

Barbour Social Media Marketing

It might be patio weather, but brands worldwide have dreamed up some serious social media marketing campaigns to leverage the sunny season. We’ve combed the web and made a list of three social marketing campaigns that celebrate summer. Barbour 100 Days Of Summer Retail brand Barbour released five different hashtags to celebrate the season and […]

SEO Social Media Hand in Hand Source Metrics

Search as a channel for e-commerce sales? It’s no secret that one of the quickest and most efficient ways to proactively find whatever product or service your heart desires these days, whether it’s a pizza or a car, is to conduct a search on Google, using a few choice keywords. Search is BIG business (disclosure, […]

Social Media Marketing Brainstorm

On an average day here at Source Metrics, I’m almost always helping clients generate ideas to create measurable social media marketing strategies. I have a chance to work with a range of different brands and products, all of which need a fresh perspective on social marketing. What I like to do with clients is go […]