As we predicted, user-generated video content has taken off in a big way in the New Year. January 25th marked the launch of Vine, a six second long video sharing service by social media giant Twitter. In the few short weeks since it’s inception, the app already has hundreds of thousands of users creating innovative [...]
Social media ROI isn’t a new subject, yet why does it take so long for some brands to realize that they should’ve been tracking their online marketing efforts from the very beginning? Isn’t all marketing, whatever the medium, supposed to be measured and evaluated? We’ve realized that most brands who’ve delved into social media marketing go [...]
As someone who uses Instagram and Pinterest on an almost daily basis, I’m well aware of the benefits they can have on brands. I really get a kick from peeking into the “behind the scenes” photos taken by my favourite celebrities and bloggers, as well as the inspiration from the design brands who use Pinterest [...]
Back in the early days of social media, most brands only had to worry about engaging their communities on Facebook, Twitter and on their blog. As the social media and mobile apps craze has taken off, the number of social tools has grown exponentially and has created a unique problem for community managers as a [...]
Online businesses are constantly looking for new and innovative ways to efficiently promote their products. Recently, the newest method has been through various types of social media marketing campaigns. You’ve undoubtedly seen the ads that seem oddly in tune with your interests (you can thank the big data analysts for those – it’s no secret [...]
Driving social media success comes down to one factor: CONTENT! Anyone can set up a Facebook Page or Twitter account, but that doesn’t guarantee online community growth, engagement or sales. Think of social platforms as sales channels. They help push out content that helps foster authentic conversations in your online communities. They just don’t look like [...]
Another pair of metrics have found their way to SWIX Analytics dashboards across the world, and this time it’s all about Foursquare venues. As the owner of a venue, you can now track the total number of ‘Check Ins’ as well as the number of unique individuals who have checked in. Foursquare metrics provide some unique [...]
SWIX Analytics has a new feature which allows you to compare current and past social media data on any of the pods you’re monitoring, often revealing new insights for your social marketing campaigns. Simply click on ‘Show History’ in the sort drop-down menu and a new data set will appear on your graphs comparing the [...]
For a company selling its products online, it can be pretty straightforward figuring out a social media marketing campaign’s ROI ‘at a minimum.’ In other words, linking social media metrics (e.g. followers) to conversions on a landing page (e.g. sales) reveals a minimum return that can be attributed to the campaign (as Dell and others [...]
The Return on Investment (ROI) of social media marketing (SMM) has been somewhat elusive since the beginning of the social web. This is partly due to the fact that the traffic and buzz that gets created is rarely on a corporate website. Instead, it tends to occur on sites like YouTube, Facebook etc… Popular brands [...]
