When I first started blogging for Source Metrics, I had no idea what SEO meant and why it was an integral part of publishing content online. What were blog categories? How did tags work? Why were keywords important? Did image titles matter? What was I supposed to be doing with the empty boxes at the [...]
2012 saw a noticeable increase in companies changing their traditional marketing efforts to include a social media strategy. Community-based websites like Pinterest and Google+ exploded, while shared social content on mobile blew up with photo applications such as Instagram, Photo Plus and Hipstamatic’s sudden growth in popularity and impressive brand integration on location-based platforms like [...]
Social media ROI isn’t a new subject, yet why does it take so long for some brands to realize that they should’ve been tracking their online marketing efforts from the very beginning? Isn’t all marketing, whatever the medium, supposed to be measured and evaluated? We’ve realized that most brands who’ve delved into social media marketing go [...]
How does being a great host or hostess relate to social media management? Social marketers building communities, promoting contests and inviting influential bloggers and stakeholders to read, attend and try something they’re working on is not unlike putting together an unforgettable event. If you can throw an epic party, you’ve already got the skills to [...]
There’s no denying it, social media marketing is here to stay. These days, it’s a natural component to any integrated campaign. Most traditional ads end up on YouTube for people to share and many print ads list ways to reach the brands. Examples include listing their Facebook Page URL or Twitter handle. This we all know. This [...]
Social networks are now being leveraged as invaluable sales channels to marketers and public relations technicians, and hopefully your business is in on all the newfound action. It’s an exercise that consists of equal parts blind-leading-the-blind and trained tacticians wielding their craft. To put it clearly, there are a bunch of great salespeople taking unproven [...]
As far as I’m concerned, traditional marketing takes a backseat to social media marketing in today’s digital age. I’m not saying it’ll disappear, but for the most part people just ignore it. Think about it, can you remember even three pieces of impactful traditional marketing content that you’ve seen today? I can hardly think of [...]
With the SWIX public beta just around the corner, I wanted to showcase one of the features of the upcoming product: customized reports to capture and share the effectiveness of your social media marketing strategy, or a particular campaign. SWIX is a social media tracking product, so it watches each of your social media properties [...]
