Tag: social media marketer

Retail Trends: Personalized Shopping Vs. Consumer Privacy

Personal data about consumer spending patterns and habits has always been a prized commodity in the retail world. Knowing what products consumers are interested in, how to proposition them for sale, and how to keep customers coming back into the store is a constant challenge for retailers. Cyber security and emerging ethics around individual privacy […]

Social Media Week NYC 2014

Social Media Week has evolved over the last five years to become one of the leading international media publishing platforms to share ideas, best practices, information and developing trends on how social media is impacting society, culture and business across the planet. Social media and mobile technology gives marketers amazing new ways to reach their […]

Facebook Source Metrics

This August, Facebook was at it again, fiddling with their news feed so social marketers like us have to change their strategies at a moment’s notice. It’s hard to be an “expert” when the technology changes every few months – but that is what is so exciting about being in this industry. Brands now need […]

diagram of a single stream feed reader

Part 1: What’s rolling around my brain at the moment I’ve been an avid blog reader for years. Over time, I’ve carefully cultivated and selected only the most interesting content to me, on a few topics that are near and dear to my heart: Design Psychology Technology I collected about 100 blogs in my daily […]

Social Media Marketing Email Superheros

The summer of 2013 is slated to be one of the best ever for superheroes at the box office, with Iron Man 3, Man of Steel and The Wolverine hitting theaters across the globe. While these three blockbusters feature solo crusaders, the sidekick has often played an integral role in superhero lore. From Batman’s Robin […]


When I first started blogging for Source Metrics, I had no idea what SEO meant and why it was an integral part of publishing content online. What were blog categories? How did tags work? Why were keywords important? Did image titles matter? What was I supposed to be doing with the empty boxes at the […]


2012 saw a noticeable increase in companies changing their traditional marketing efforts to include a social media strategy. Community-based websites like Pinterest and Google+ exploded, while shared social content on mobile blew up with photo applications such as Instagram, Photo Plus and Hipstamatic’s sudden growth in popularity and impressive brand integration on location-based platforms like […]


Social media ROI isn’t a new subject, yet why does it take so long for some brands to realize that they should’ve been tracking their online marketing efforts from the very beginning? Isn’t all marketing, whatever the medium, supposed to be measured and evaluated? We’ve realized that most brands who’ve delved into social media marketing go […]


How does being a great host or hostess relate to social media management? Social marketers building communities, promoting contests and inviting influential bloggers and stakeholders to read, attend and try something they’re working on is not unlike putting together an unforgettable event. If you can throw an epic party, you’ve already got the skills to […]


There’s no denying it, social media marketing is here to stay. These days, it’s a natural component to any integrated campaign. Most traditional ads end up on YouTube for people to share and many print ads list ways to reach the brands. Examples include listing their Facebook Page URL or Twitter handle. This we all know. This […]