Set A Goal Before creating your social media marketing campaign, you have to define which outcome you’re trying to achieve. Social media campaigns often seek to generate leads, create content or result in increased brand awareness. Regardless of your goals, it’s important that you make them measurable. That way when all is said and done, [...]
Social media ROI isn’t a new subject, yet why does it take so long for some brands to realize that they should’ve been tracking their online marketing efforts from the very beginning? Isn’t all marketing, whatever the medium, supposed to be measured and evaluated? We’ve realized that most brands who’ve delved into social media marketing go [...]
As someone who uses Instagram and Pinterest on an almost daily basis, I’m well aware of the benefits they can have on brands. I really get a kick from peeking into the “behind the scenes” photos taken by my favourite celebrities and bloggers, as well as the inspiration from the design brands who use Pinterest [...]
It’s official: social media and sports are an item. From ice hockey to the Olympic Games, social media is playing a huge role in the sporting world. Networks and newspapers are showcasing social media experts, athletes are testing the waters, while policies monitoring their actions are popping up daily and fans are feeling closer to [...]
Online businesses are constantly looking for new and innovative ways to efficiently promote their products. Recently, the newest method has been through various types of social media marketing campaigns. You’ve undoubtedly seen the ads that seem oddly in tune with your interests (you can thank the big data analysts for those – it’s no secret [...]
A bit of controversy can draw a lot of attention on the internet, and Social Media ROI is no exception. On one side of the debate, there are those who promote social media marketing but question the pursuit of social media ROI. Oftentimes, their arguments are related to a) the difficulty of determining subjective outcomes [...]
For a company selling its products online, it can be pretty straightforward figuring out a social media marketing campaign’s ROI ‘at a minimum.’ In other words, linking social media metrics (e.g. followers) to conversions on a landing page (e.g. sales) reveals a minimum return that can be attributed to the campaign (as Dell and others [...]
The Return on Investment (ROI) of social media marketing (SMM) has been somewhat elusive since the beginning of the social web. This is partly due to the fact that the traffic and buzz that gets created is rarely on a corporate website. Instead, it tends to occur on sites like YouTube, Facebook etc… Popular brands [...]
With the SWIX public beta just around the corner, I wanted to showcase one of the features of the upcoming product: customized reports to capture and share the effectiveness of your social media marketing strategy, or a particular campaign. SWIX is a social media tracking product, so it watches each of your social media properties [...]
