As we predicted, user-generated video content has taken off in a big way in the New Year. January 25th marked the launch of Vine, a six second long video sharing service by social media giant Twitter. In the few short weeks since it’s inception, the app already has hundreds of thousands of users creating innovative [...]
When I first started blogging for Source Metrics, I had no idea what SEO meant and why it was an integral part of publishing content online. What were blog categories? How did tags work? Why were keywords important? Did image titles matter? What was I supposed to be doing with the empty boxes at the [...]
The way that marketers measure social media has evolved since it first became part of integrated marketing strategies. Social media strategists are always learning about new methods, models and applications that help make sense of the impact of social media marketing. In the beginning, it was enough to just be present on different social media [...]
The New Year is a fantastic time to forage around for opportunities to refresh your brand’s social media marketing strategy. Chances are, you already have a personal Google+ page that you signed up for upon its inception in 2011. It provides an interesting alternative to Facebook, offering more privacy options and a customizable interface for [...]
Whether an elementary school, high school or university has a computer, you can be sure that its students are using it, filling their various social media pages with personal content. Websites such as Facebook, Twitter, Tumblr, Pinterest and beyond have not only invaded our personal and business lives, but the academic world as well. While [...]
Creating good content is only one part of your social media marketing strategy’s equation. What’ll really help to maximize its impact is to figure out when the best time to post is based on target audience demographics and their time zones. Finding peak times when you can be sure that your audience is tuning in [...]
How does being a great host or hostess relate to social media management? Social marketers building communities, promoting contests and inviting influential bloggers and stakeholders to read, attend and try something they’re working on is not unlike putting together an unforgettable event. If you can throw an epic party, you’ve already got the skills to [...]
As someone who uses Instagram and Pinterest on an almost daily basis, I’m well aware of the benefits they can have on brands. I really get a kick from peeking into the “behind the scenes” photos taken by my favourite celebrities and bloggers, as well as the inspiration from the design brands who use Pinterest [...]
With zillions of mentions, comments and posts flying by your desk (and Facebook company page) everyday, it’s hard to know which ones to respond to and exactly how to go about it. Finding the perfect time to chime in without sounding overbearing or like you’re pushing sales is challenging. Ultimately, sometimes you can’t answer everything. [...]
This morning we’re officially unveiling Source Metrics and Tomio Geron at Forbes was nice enough to write about it here. For the last two years, I’ve seen a gaping hole in the social marketing space. As an industry, we’ve been unable to fully integrate data from social campaigns across the three main functional areas of social [...]
