Tag: social media marketing


Last November we announced the new Source Metrics Marketing platform. Our goal was to fully integrate data from social campaigns across all the functional areas of social marketing in a beautiful and understandable way. Today we’re officially releasing our next step, Source Metrics In-store, a new offering to the Source Metrics suite that allows social […]

Facebook Source Metrics

This August, Facebook was at it again, fiddling with their news feed so social marketers like us have to change their strategies at a moment’s notice. It’s hard to be an “expert” when the technology changes every few months – but that is what is so exciting about being in this industry. Brands now need […]

Sales Channel ROI Source Metrics

Measuring ROI is a Huge Challenge Across the Board! The landscape of sales and marketing is rapidly changing as our internet world develops and unfolds. Working various online sales and marketing gigs for the past decade, I’ve watched as various digital marketing channels increasingly and intensely compete for consumer attention, challenging us marketers to stay […]

Barbour Social Media Marketing

It might be patio weather, but brands worldwide have dreamed up some serious social media marketing campaigns to leverage the sunny season. We’ve combed the web and made a list of three social marketing campaigns that celebrate summer. Barbour 100 Days Of Summer Retail brand Barbour released five different hashtags to celebrate the season and […]

SEO Social Media Hand in Hand Source Metrics

Search as a channel for e-commerce sales? It’s no secret that one of the quickest and most efficient ways to proactively find whatever product or service your heart desires these days, whether it’s a pizza or a car, is to conduct a search on Google, using a few choice keywords. Search is BIG business (disclosure, […]

Social Media Sales Prospecting

Learn how to make the one thing, that makes all business happen, your greatest asset For most, staring with a list of names and phone numbers, preparing to cold call, is akin to eating your broccoli, you know it’s good for you, but you hate it. Prospecting is daunting because it immediately strips the veneer, revealing the […]

Source Metrics Start Up

It’s very interesting working at a startup. There are a lot of challenges and obstacles involved with working in this kind of environment. It’s certainly not the same as working your standard office job, and without preparation you could definitely end up finding yourself in a world of hurt. A little background about me Before […]

Social Media Content Creation

This blog post, marks the beginning of a five blog post series on the process of creating, designing and deploying a trackable social media marketing campaign.  At Source Metrics we’ve been implementing and tracking content marketing campaigns in social media for nearly fives years. After all this time, I am still surprised to find many […]

Social Media Marketing Email Superheros

The summer of 2013 is slated to be one of the best ever for superheroes at the box office, with Iron Man 3, Man of Steel and The Wolverine hitting theaters across the globe. While these three blockbusters feature solo crusaders, the sidekick has often played an integral role in superhero lore. From Batman’s Robin […]


When you’re first assimilated into a social marketing function, whether it’s a large team or small, you’re often thrown right into a bunch of “activities.” We do content marketing, we make collateral, we run social ad campaigns and social media campaigns. We run contests via Pinterest, Instagram and other social platforms. We’re desperately trying to […]