Source Metrics has been writing some juicy white papers! To get in on the action, head over to our main website under the library tab and fill out the individual forms to gain access to the white paper you’re interested in. 1. The Evolution Of Social Media From Monitoring To Marketing Optimization Get it here. 2. [...]
Whether it’s a water-cooler chat or a pitch to potential clients, conversations about important social media metrics often circle around the same key points. For Facebook, it’s fans, likes and wall posts. Twitter has followers, retweets, favorites, and mentions. Google Analytics shows unique visitors, time on site, and bounce rate. YouTube gives views, likes, and [...]
A business that launches a campaign without a clearly defined objective is akin to troops being led into battle without a strategy: it’s a recipe for disaster. Though concocting the creative content of your campaign might be the most interesting process for you (no one is disputing its effectiveness and importance!), it can’t take care [...]
Klout has been measuring its users’ online influence since 2008 – and now you can turn the tables to measure what Klout has to offer. SWIX Analytics is now tracking your Kscore, Amplification, Network Score, and True Reach. With these new social media metrics on your dashboard, you can monitor the ups and downs in [...]
Those of you who use Tumblr to host your blogs will be especially delighted to hear that we have launched a new social media metrics monitoring pod, that will allow you to track your tumblr followers and likes throughout your blog. Tumblr has been know for its spotty uptime, but they have been growing at [...]
Right before the holiday season we launched our newest free service: Mentionbox, a social search engine. We decided to run a Twitter contest in order to spread the word about it, and created a landing page to promote our contest. It was an excellent way to take our second product, Campaign Manager for a spin. [...]
A bit of controversy can draw a lot of attention on the internet, and Social Media ROI is no exception. On one side of the debate, there are those who promote social media marketing but question the pursuit of social media ROI. Oftentimes, their arguments are related to a) the difficulty of determining subjective outcomes [...]
The Return on Investment (ROI) of social media marketing (SMM) has been somewhat elusive since the beginning of the social web. This is partly due to the fact that the traffic and buzz that gets created is rarely on a corporate website. Instead, it tends to occur on sites like YouTube, Facebook etc… Popular brands [...]
As a past research officer of the National Research Council of Canada and in my current role as a social media analyst at SWIX, I work with numbers on a regular basis. Whether it’s materials research for the aerospace sector, or the latest social media statistics on impressions generated from a Twitter account, empirically understanding [...]
