Tag: social media monitoring

Engage Your Audience Online

Would you rather reach 1 million people once or 10,000 people 10 times? The clever ones among you would quickly do the math and see that reaching a million people once is likely way better than contacting the same 10,000 people 10 times. That clearly would have been the wiser choice if it were 2008 […]

Man Reading Book and Sitting on Bookshelf in Library

Source Metrics has been writing some juicy white papers! To get in on the action, head over to our main website under the library tab and fill out the individual forms to gain access to the white paper you’re interested in. 1. The Evolution Of Social Media From Monitoring To Marketing Optimization Get it here. 2. […]


Whether it’s a water-cooler chat or a pitch to potential clients, conversations about important social media metrics often circle around the same key points. For Facebook, it’s fans, likes and wall posts. Twitter has followers, retweets, favorites, and mentions. Google Analytics shows unique visitors, time on site, and bounce rate. YouTube gives views, likes, and […]


Back in October, I wrote about using social media platforms for lead generation. After discussing how individuals and businesses are sharing more info than ever before, I outlined that it was key for sales people to actively listen. I wanted to elaborate more on this specific point in a blog post but realized that an […]

running race

Set A Goal Before creating your social media marketing campaign, you have to define which outcome you’re trying to achieve. Social media campaigns often seek to generate leads, create content or result in increased brand awareness. Regardless of your goals, it’s important that you make them measurable. That way when all is said and done, […]

venice tourists

A business that launches a campaign without a clearly defined objective is akin to troops being led into battle without a strategy: it’s a recipe for disaster. Though concocting the creative content of your campaign might be the most interesting process for you (no one is disputing its effectiveness and importance!), it can’t take care […]


There’s no denying it, social media marketing is here to stay. These days, it’s a natural component to any integrated campaign. Most traditional ads end up on YouTube for people to share and many print ads list ways to reach the brands. Examples include listing their Facebook Page URL or Twitter handle. This we all know. This […]

Jeremy Lin Social Media

It’s official: social media and sports are an item. From ice hockey to the Olympic Games, social media is playing a huge role in the sporting world. Networks and newspapers are showcasing social media experts, athletes are testing the waters, while policies monitoring their actions are popping up daily and fans are feeling closer to […]

logo on blue

This morning we’re officially unveiling Source Metrics and Tomio Geron at Forbes was nice enough to write about it here. For the last two years, I’ve seen a gaping hole in the social marketing space. As an industry, we’ve been unable to fully integrate data from social campaigns across the three main functional areas of social […]


Social media has become extremely popular, making it less of an option and more of a necessity if you have a business or brand. It’s become more important than ever that you maximize the possibilities of social media platforms so that you develop a greater web presence. Social media are tools of constant communication which […]