Tag: social media roi

How to spot a lead

I’m a product guy. Sometimes I think NOT coming from a formal marketing background is an advantage, when it comes to marketing. It’s very freeing. I get to start with a blank slate and hypothesize about how to accomplish the end goals for the company, without being saddled with some historical doctrine about “the way […]

Mobile Marketing Strategies and Trends for Social Media ROI

Mobile communications and devices are becoming an important part of retail marketing. The ubiquity and expansion of mobile devices and the power of the platform’s feature set provides a vast potential for marketing measurement. Don’t believe us? We’ve unearthed some of the most extraordinary stats we could get our hands on about mobile tech and […]

A Snapshot of Snapchat

Before proven ROI metrics bubble to the surface, arguments around a new social network’s validity for businesses are a dime a dozen. In 2013 alone we’ve seen Pinterest, Instagram and even Vine solidify their case for business use and big brands are jumping on board to test the creative waters. Look no further than at […]


Last November we announced the new Source Metrics Marketing platform. Our goal was to fully integrate data from social campaigns across all the functional areas of social marketing in a beautiful and understandable way. Today we’re officially releasing our next step, Source Metrics In-store, a new offering to the Source Metrics suite that allows social […]

Sales Channel ROI Source Metrics

Measuring ROI is a Huge Challenge Across the Board! The landscape of sales and marketing is rapidly changing as our internet world develops and unfolds. Working various online sales and marketing gigs for the past decade, I’ve watched as various digital marketing channels increasingly and intensely compete for consumer attention, challenging us marketers to stay […]

instagram ecommerce

How can one really know the value of an Instagram community? What some social marketers consider “the next big thing” for brands, is barely measurable. As Instagram starts to become an important piece of an integrated digital strategy for big brands, I’m left left scratching my head wondering if the platform can create value beyond […]

Source Metrics Social Commerce Attribution

Last week I saw some of the most outrageous headlines  in response to some new data unearthed by Monetate’s ECommerce Quarterly Report about social commerce. Behold some of my favourites: image via Venture Beat VentureBeat : “Social commerce is like a unicorn: beautiful, alluring, and almost totally imaginary” Nichevertising: “Disturbing Ecommerce Data Your Social Media Manager is Hiding […]


We’ve all seen them – sponsored ads plastered across our social networks that have been designed to get us to buy what the brand in question is trying to sell. The ads might be annoying, but do they work? Social media has undoubtedly transformed the way marketers approach consumers, so we decided to do some […]


Social media ROI isn’t a new subject, yet why does it take so long for some brands to realize that they should’ve been tracking their online marketing efforts from the very beginning? Isn’t all marketing, whatever the medium, supposed to be measured and evaluated? We’ve realized that most brands who’ve delved into social media marketing go […]


Social networks are now being leveraged as invaluable sales channels to marketers and public relations technicians, and hopefully your business is in on all the newfound action. It’s an exercise that consists of equal parts blind-leading-the-blind and trained tacticians wielding their craft. To put it clearly, there are a bunch of great salespeople taking unproven […]